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Recommended read: dropbox.tech/infrastructure/op

There are a ton of optimisations that you can do to a webserver. So while "selfhost all the things" might safes you from being that sophisticated when building infrastructure, large organisations might require such infrastructure and hiring a team to do this for you, might be too expensive if you need it only in a few cases.

Therefore going and buying such a service externally, is a legitimate act.

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